TransNamib Rebranding
Date:
23 April, 2019
Rebranding a national railway company involves transforming its identity to reflect modern values, improved service, and national pride.
This process includes updating the logo, visual identity, messaging, and customer experience—while honouring its heritage—to build trust, enhance public perception, and position it as a reliable, forward-moving force in transportation.
Additional logos for products were also created, maintaining the same look and feel as the main Brand. A Corporate Identity was created to ensure that guidelines for the new brand were followed, ensuring a consistent message.
